Customer engagement is the new marketing mantra. The difference between a successful business and a not-so-successful or unsuccessful business is the level of customer engagement.

Online, mobile app, customer service, in-store experience, all platforms, all customer touch points, all media, everything is aimed at bringing customer close to the brand. And close to a level where-in the customer interacts and engages with the brand.

Brands are devising innovative and interesting ways to engage customers. There’s a lot to learn from how Macy’s does it. In fact, Macy’s has mastered the art of customer engagement since the time the concept of customer-engagement was not exactly marketing jargon. And in recent times, Macy’s has used a fine blend of technology and social media to design some excellent customer-engagement drives.

#MacysLove Initiative

Macy’s started 2016 with devising a new interactive marketing initiative for their Spring line.

Macy’s #MacysLove campaign focused on customers’ interpretation of latest fashion for the season. This campaign focused on customer generated social media content, of which selected ones would be displayed on billboards across the major cities in the US, including Times Square, New York. Customers had to post their impression of big trends for spring along with #MacysLove on Instagram and Twitter. And the lucky customers whose pictures were selected pictures and featured on the billboards received a digital momento to share on their social media accounts.

To see the amazing customer response Macy’s got, visit http://www.mobilemarketer.com/cms/news/social-networks/22333.html.

Macy’s July 4th Digital Fireworks

Macy’s 4th July fireworks display has been the pride of New York for 40 years now. This year it’s going to be even more special.

Macy’s has launched digital fireworks display, where-in users will be able to sync their mobile devices to the fireworks in the sky. As the fireworks display starts, mobile screen will change colors in tandem to the display in the sky along with musical score the fireworks are choreographed to. It’s like having a digital fireworks show in your hand.

Millions of spectators watching the show from home will have chance to be a part of the amazing display personally.

Users need to download the Makelight app on their phones, select the event and hold their phones up in the air to enjoy the display on their handheld.

Need interesting ideas for your brand’s customer-engagement? Get in touch with us at support@xymob.com.

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Is there a wedding you have to attend and you’ve been wondering what would be a good wedding gift? Read on for tips that help you choose a great wedding gift.

Run Through The Registry

This is the practical side of gift selection. Couples would often list their favorite stores or add the things they want in the registry. When you run through the registry you would either find something you want to buy for them or if not, you’ll get a fair idea of their taste. It is absolutely oaky to buy something out of the registry, just that registry helps you understand what they need and what is their taste.

How Closely Do You Know The Couple

If the couple has not set up a registry or you are not sure you want to pick up a gift from the registry, think what would the couple want. Do you know the couple well? Do you know their taste and their likes? In that case choosing a gift can be easy. Select something that will appeal to the bride and the groom equally. For instance, if they both like outings and adventure, you might choose to gift them a digital camera. But if you do not know the couple that closely then here are a few things that are not personal and in general would be needed around the house:

• Chinaware
• Pan set or some kitchen ware
• Porcelain vase
• Casserole set
• Bar cart
• Cutlery set
• Cook book set
• Wine bottle holder and glass set
• Personalized champagne
• Towel & Throw set
• Comforter set
• Embroidered linen set
• Crystal glass set
• Watches for Him & Her
• Gift voucher from their favorite store

Shared Gifts

If you know someone who is also invited for the wedding and they are will to share, a shared gift can be great idea. You can buy something expensive and not end up burning your pockets.

Do Include The Gift Receipt

Even if you are very sure what you have picked up is awesome, still include the gift receipt. There is a good chance that someone else has bought the same thing, or the gift doesn’t really go well with the setting of their house, or it’s not as per their taste. Including the gift receipt would give the couple a chance to exchange the gift for something they really like or something they really want. No hard feelings either side!